Since news broke that Strongman had left Sarkodie’s music record label, there have been differing opinions on whether or not he benefited from the deal.
According to most critics, Strongman did not get enough support from Sarkodie while under his record label.
However, there is a school of thought that has it that Strongman got exposure because of his affiliation with the SarkCess brand.
To proponents of this thought, these are some of the things Sarkodie did for Strongman when he was signed onto the Sarkcess Music record label:
1. Exposure: Strongman while at SarkCess got his brand fine tuned. He got the best music videos and had at least two hit songs – Transformer and My Baby, which have been nominated in the 2019 Vodafone Ghana Music Awards. Strongman would probably be missing if he had not been with SarkCess music. The Sarkodie brand is huge. It comes with a lot of attention so anyone that is attached to it, gets similar mileage too. There is not gainsaying that Strongman got talked about because of Sarkodie and the perceived notion that he had neglected him.
2. Gigs: After the ‘Next Big Thing’ talent hunt, Strongman had the privilege to be on shows which he probably would not have had if he was on his own.
3. Tim Westwood Experience: There was also the Tim Westwood experience where Strongman went to strut his stuff for the world. This was a big boost to his career because it earned him some international recognition.
At the moment, it is not clear where Strongman is headed after exiting SarkCess Music.
Would he be working on his own or be signed onto another record label?
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By: ghanaweekend.com
