Ghanaian dancehall and reggae artiste Stonebwoy was on Thursday unveiled as the new brand ambassador for Samsung Ghana in a 360 deal at the Galaxy Studio in Accra Mall.
The new ambassadorial deal will last for 12 months and expected to raise more awareness about all Samsung products in Ghana and the West African sub-region.
Speaking about why Samsung choose Stonebwoy, the Head of Marketing for Samsung Ghana, Tetteh Akornor said their choice was based on the fact that Stonebwoy’s brand truly reflects what Samsung promises and that is.
Stonebwoy after receiving the honour said he was elated by the appointment and promised to make his brand have a fruitful impact on Samsung.
“It is only good that an ‘A’ brand such as Samsung finds its way to us to collaborate and furthermore get going it’s all about the progress it all about mutual benefit. To be honest, when they knocked at my door I saw it as a great opportunity for both of us to keep progressing. I wouldn’t be the first to work to Samsung but I hope my stay will be the most profitable one so far,” he said.
“As we walk into the 12 month journey we pray that we are all going to grow and achieve more than we even plan to achieve. I am elated to be the new Samsung brand ambassador,” he added.
The new deal makes Stonebwoy the brand ambassador for all products of Samsung for the next 12 months.
Stonebwoy after the unveiling, performed to the audience at the food court of the Accra Mall.
A few days ago, he released a song titled ‘Shuga’ which features Jamaican superstar, Beenie Man.