After much anticipation, Netflix has announced its presence in Nigeria.
Yesterday, the streaming giant, which had been procuring Nigerian content throughout much of last year after acquiring Genevieve Nnaji’sLionheart in 2018, announced the arrival of Netflix Naija with a new Twitter account.
“N is for Naija. N is for Nollywood,”read the account’s announcement tweet. “N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly…hello, Nigeria!”
The tweet was shared along with a photo of some of the Nigerian film industry’s most notable actors and filmmakers, including Banky W, Adesua Etomi, Kunle Folayan, Kemi Adetiba, Omoni Oboli as well as veteran actors Ramsey Nouah and Richard Mofe-Damijo and several others.
“Our continent has a wealth of diversity, multiplicity and beauty in stories that have yet to be told,” said Dorothy Ghettuba, Netflix’s head of African Originals. “And we want to be top of mind for creators in Nigeria, especially when it comes to stories they haven’t had a chance to tell yet.”
N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you're looking at. N is for Netflix. But most importantly…hello, Nigeria! pic.twitter.com/js8z3LIyM3
— Netflix Naija (@NetflixNaija) February 25, 2020
There’s plenty more content from the continent to look forward to. Netflix’s first “African original,” South Africa’s Queen Sono starring, Pearl Thusi, is set to premiere on Netflix on February 28. Netflix has also given the green light to an upcoming Zambian children’s animated Mama K’s Team 4.