The role of TikTok influencers in music promotion has been a major topic for discussion after top TikTok star, Asantewaa said that the platform offers the biggest stage for musicians to promote their works.
MzVee, has shared her opinion on the significance of TikTok influencers in the Ghanaian creative arts sector.
The dancehall singer claimed during an interview that TikTokers are currently important and essential in the entertainment industry for promoting songs on social media.
She said: “I have worked with TikTok influencers in the past and I think that they are vital to promoting your music today”.
“There are musicians in the world who are not even on social media and they use just the stores to trend so you can trend in any way,” she continued.
She ended her statement by saying, “But I think that currently, TikTok is also valuable, especially for those who find themselves in the creative arts industry”.
