Goldenvoice, organiser of Coachella, has filed a copyright infringement lawsuit against the organizers of Afrochella, a Ghanaian music festival specializing in Afrobeats music.
The lawsuit, filed Wednesday at a California district court and obtained by Rolling Stone, comes three years after AEG (which owns Goldenvoice) issued a warning to the Afrochella festival about infringing on the festival’s trademark.
“We understand that you are using Afrochella as the name of a music and arts festival. We note that your event is part of a larger celebration that is designed to attract those living abroad (including those in the United States) to return home to Africa,” AEG wrote to Afrochella organizers in 2019.
“Regardless of the celebration or event, your use of Afrochella as the name of a music and arts festival is highly likely to create a likelihood of confusion and mistake as to the affiliation, connection, or association of you with AEG and with Coachella. In particular, the public is likely to believe that you are authorized by, or affiliated with, AEG or Coachella. In fact you have even admitted that your event name and your event were inspired by Coachella. Similarly, comments to own your own Facebook page comment that your festival name is merely trading on the goodwill of the Coachella mark.”
