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Previous #HeritageMonth partnership with Citi FM/TV led to growth in Tourism industry – GTA CEO

Reagan Mends by Reagan Mends
February 14, 2023
Reading Time: 2 mins read
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This year’s edition of Heritage Month distinct in the month of March was officially launched on Monday, February 13 at the forecourt of Citi TV at Tesano in Accra.

The Heritage Month organised by Citi TV and Citi FM to showcase Ghana’s rich culture is in partnership with Ghana Tourism Authority (GTA), the National Film Authority, and Ghana Investment Promotion Centre (GIPC).

Speaking at the launch, the Chief Executive Officer of the Ghana Tourism Authority (GTA) Mr Akwasi Agyeman  said the Previous Heritage Month partnership with Citi FM and Citi TV has led to the growth in the Tourism industry.

He posited that,” I believe this partnership with Citi is a partnership made from heaven… a few years ago when we joined forces with Citi FM on the heritage month we ourselves have seen the evidence of what great partnership can bring to the table.. We have seen growth in our tourism numbers – especially when it comes to domestic tourism”.

“This time as we make it Ghana, all the three pillars; Tourism, Investment and Film are going to benefit from this incredible partnership. It is also a partnership that also showcases what we have; the beautiful people of Ghana, our culture, the diversity of the country and the various tourism sites and attractions that we have”. He added

The CEO of GTA divulged extensively that, “I believe as we go along and celebrate our Heritage we will also bring on board likeminded partners so that we all billed the Ghana that we may be proud of”

He then thanked the management of Citi FM and Citi TV for being part of this “great journey”.

This year’s Heritage Month which is with the theme: “Make it Ghana”, begins on February 27, 2023, and will last through the end of March

Throughout the month, there will be a circuit of historical and culturally significant activities to highlight the month through food, traditions, music, and fashion, among other things.

Part of the events is the trip of a lifetime – ‘Heritage Caravan’ which helps patrons to discover Ghana in seven fantastic days from March 4 – 11, 2023.

Between March 25-26, 2023, there will be the “Back to your Village” Food Bazaar’ – a two-day fair displaying indigenous food and beverages.

Watch Akwasi Agyeman’s submission below

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