The renowned home of talents like Rema and Ayra Starr and owned by Nigerian Music executive Don Jazzy, Mavin Records is actively exploring investment opportunities and contemplating a potential full sale.
Notably, Universal Music Group and HYBE have shown interest and initiated bidding processes.
Reports suggest that the proposed deal is set to exceed $125 million and could potentially reach a valuation ranging from $150 million to $200 million, as per insider sources.
This strategic move is poised to secure the necessary funding to propel the label towards further expansion and growth.
It aligns with the expectation that the African continent is on the verge of establishing a significant presence on the global stage, akin to the impact that Latin and K-pop genres have made on the international music marketplace in recent years.
While the discussions involve the possibility of an outright sale, it is worth noting that Mavin’s dedicated management team, led by the legendary Nigerian music business executive @DONJAZZY, is anticipated to remain intact and retain a degree of influence over the label’s future direction and destiny.