In an interview with Apple Music Africa Now Radio, Afrobeat sensation Divine Ikubor, popularly known as Rema, expressed his belief that his impact in the music industry and the fashion world will endure for at least 50 years. Rema considers music to be his calling, emphasizing that his ability to create art is not a logical process but a spiritual connection. He envisions himself as a vessel chosen to leave a lasting mark on the world through his music.
Rema shared his perspective on the creative process, stating, “When you’re blessed with a gift, it’s beyond making it seem logical. To me, it’s more like a spirit thing, it’s not like a brain thing, and it’s not like a thought process.” He emphasized that he taps into his internal inspiration to create, feeling guided by an inner voice and a sense of being chosen for a purpose.
Acknowledging the collaborative nature of his creative endeavors, Rema highlighted his support for fellow creatives. While discussing various aspects of his artistic journey, including storytelling, branding, visuals, and photography, he credited the efforts of young talents who contribute to these elements.
Rema expressed a commitment to investing in the youth, seeing himself as a supporter of emerging creatives beyond the realm of music. He emphasized his dedication to reinvesting in his career and fostering the growth of those with innovative ideas, stating, “I live for investing in the youth.”
