Following his exit from emPawa and the start of his record label, Joeboy has come through with his first single under the new regime called ‘Osadebe’.
‘Osadebe’ is a smooth tempo record with themes centred around self-reflection and positive proclamations produced by K-Dreamz.
The song references late Chief Osita Osadebe’s hit single ‘Osondi Owendi’ which was the anthem of the southeast and south south parts of Nigeria in the early 2000s.
“I no dey cross my lane, I’m living like Osadebe, Osondi Owendi (meaning One man’s treasure is another man’s trash in English) – this is Joeboy alluding to the fact that he isn’t running the same race as other artists and isn’t moved by the unnecessary comparisons and pressures that come with being a successful artist from Nigeria.
Joeboy has come under criticism for being a “quiet artist” who stays out of the media’s eye and audience focus. On Osadebe, Joeboy lets everyone who cares to listen know that he loves his lane, doing things the way he wants and still killing it. That’s his preferred lifestyle.
“The fact is, you can do things on your terms and stay in your lane and achieve the same, if not better, results than other people living loudly. I am my biggest competition, I don’t care what others are doing. The only person that I’m focused on is me” – Joeboy said
Watch the video below
