The President of the Music Alliance Seven Xavier has said that the government sidelined key industry players in the Ghana Music Xperience [GMX] streaming App rollout.
The government, on October 30, unveiled the GMX App which is aimed at promoting Ghanaian music globally while ensuring fair compensation for artists.
Though the platform has the potential to transform Ghana’s music industry, concerns have emerged over the lack of consultation with industry stakeholders during its development.
Speaking on The Chat on Channel One TV on Saturday, November 16, 2024, the President of the Music Alliance, Seven Xavier, criticised the government for sidelining key players in the music and technology sectors.
“They should talk to people who actually know the business. It looks as if they only talked to people who really have no clue about what it takes to get streaming platforms running. They didn’t involve tech”
“I am sure that somebody took some good money to tell them to just put anything out there. But we are in 2024 and we have been exposed to platforms from other countries and we have seen how over the years they have morphed into better platforms based on the feedback they get from consumers or the business itself.He told the host Ekow Koomson
“The number one thing a right holder will be looking out for is the money, and they didn’t say the rate they are giving to the artistes,” he added.
Source: William Narh
