The estate of The Notorious B.I.G. has entered into a significant agreement with Primary Wave, granting the company a stake in the legendary rapper’s music publishing, recordings, and select rights to his name, image, and likeness.
While financial terms of the deal remain undisclosed, reports suggest the deal was finalised by Biggie’s mother, Voletta Wallace, shortly before her passing earlier this year.
Estimates value the estate at around $200 million.
Born Christopher Wallace in Brooklyn in 1972, The Notorious B.I.G. left a deep mark on hip-hop despite his untimely death in 1997.
His albums Ready to Die and Life After Death propelled him to legendary status, collectively spending over three years on Billboard’s top album sales chart.
Tracks such as “Mo Money Mo Problems” and “Hypnotize” topped the Billboard Hot 100, cementing his influence.
Primary Wave, known for managing the legacies of artists like Whitney Houston, Prince, and Bob Marley, has described the agreement as a “panoramic partnership.”
This collaboration will see the company working alongside Biggie’s estate to preserve and expand his legacy, potentially through film and other media projects.
With Primary Wave’s expertise in licensing music for biopics—including recent films on Bob Marley and Whitney Houston—the deal could pave the way for new projects celebrating The Notorious B.I.G.’s life and impact on global music culture.
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