Sponsors of the 2025 Channel One TV/Citi FM “Back to Your Village” Food Festival have lauded the event for significantly enhancing their brand visibility and engagement with the community.
The sponsors have committed to partnering with Channel One TV and Citi FM for the 2026 Food Festival.
Notable sponsors include Jibu, Gino, KOA Natural, Twellium Industries, Pan African Savings and Loans, OCM, and the Contract Cleaners Association of Ghana.
Robert Anokye, Marketing Manager for Jibu Ghana, highlighted the brand’s active participation by providing complimentary water samples to ensure attendees remained hydrated.
He emphasized Jibu’s commitment to the festival, stating, “We’ve partnered with Citi FM for quite a long time… We hydrated customers and the people who participated with clean water and hygienic water… We will be here next year [2026] to do the same.”
Similarly, Ato Kwamena Appiah, Junior Sales Operations Manager at KOA Natural, underscored the festival’s alignment with their mission to promote Ghana’s cocoa heritage.
He noted, “What better product can be displayed as part of the heritage of Ghanaian food or the Ghanaian culture than cocoa? This is a great opportunity for sponsors to showcase what we have to people.”
Appiah expressed appreciation for the positive reception from attendees and affirmed the company’s intent to continue partnering with Citi FM and Channel One TV for future events.
Oromesis Anang from GB foods’ marketing department highlighted the enthusiastic reception of their products by attendees.
She noted that the company distributed free samples of their Gino Jollof Mix, launched in August 2024, which combines essential ingredients like pepper, onion, ginger, garlic, and curry to simplify the preparation of traditional Ghanaian Jollof rice.
Anang expressed satisfaction with the positive response and confirmed GBfoods’ intention to participate in the festival again in 2026.
“We gave free samples of our new product, which was launched in August: 2024-Gino jollof mix. People are buying. People are buying. So next year, of course, we will be here,” he stated.
The “Back to Your Village” Food Festival, organized by Channel One TV and Citi FM, serves as a vibrant platform celebrating Ghana’s rich culinary traditions, allowing sponsors to engage directly with the community and showcase their products in a culturally immersive setting.
The “Back to Your Village” Food Festival, organized by Channel One TV with support from Citi FM, aims to celebrate Ghana’s rich culinary heritage by bringing together diverse food vendors and cultural performances.
The event provides sponsors with a unique opportunity to engage directly with the community and enhance their brand visibility.
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