Ghanaian actress and socialite turned musician, Efia Odo, has called for greater unity in the Ghanaian music industry, arguing that selfishness among artistes is stifling growth.
Speaking in an exclusive interview with Ghana Weekend on September 16, she emphasised the need for collective effort.
“If I could change one thing about the Ghanaian music industry, it would be how we relate with each other,” she said. “Everybody is doing selfish things. We are a collective, the music is for the people, not for us. We need to support each other more.”
She explained that true progress would come if artistes combined their platforms and supported one another’s projects.
“If I have 100,000 followers and another artiste has 100,000, and we share each other’s work, it only expands our reach. But selfishness is holding us back,” she noted.
Efia Odo has long been one of Ghana’s most polarising personalities, known for her outspoken views, social activism, and frequent career shifts. Her moves often generate public debate, whether in acting, influencing, or music.
Her most recent song, Take Me Home featuring Mr Drew, has been gaining traction online, further positioning her within Ghana’s evolving Afrobeats and Afropop landscape.
Efia Odo’s remarks add to ongoing conversations about the state of Ghana’s music industry, highlighting the need for artistes to embrace collaboration over competition.
