Luxury fashion house Louis Vuitton has stirred widespread debate across Africa following the release of its new bag, inspired by the iconic “Ghana Must Go” design.
Priced between $595 and $3,000, the piece has drawn criticism from many who argue that the brand failed to acknowledge the bag’s deep African roots.
The original “Ghana Must Go” bag has long been a household staple across the continent, symbolizing resilience, migration, and survival.
Its history traces back to 1983, during the mass expulsion of Ghanaians from Nigeria a period that gave rise to the now-famous name and cultural significance attached to the bag.
Louis Vuitton’s reinterpretation has reignited conversations about cultural appropriation, representation, and respect for African heritage within global fashion.
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