Blow Group of Companies, producers of Bel Beverages, has officially launched a new addition to its product line — Bel Cola Zero Sugar.
The unveiling took place on October 17 at the forecourt of the Accra Mall, attracting media personalities, influencers, and brand enthusiasts.
The new variant is designed to cater to the growing demand for healthier beverage options among consumers who are becoming more conscious about sugar intake, calories, and overall lifestyle choices.
Speaking in an interview with Channel One TV, Mr. Magnus Dey, Marketing Head of Blow Group of Companies, said the introduction of Bel Cola Zero Sugar is part of the company’s commitment to innovation and consumer satisfaction.
“Bel Cola has had a fantastic reception in Ghana since its inception in 2017. Today, we are the biggest cola brand on the market, loved by all Ghanaians,” he said.
“Over the years, we realized that some of our loyal customers are requesting versions that meet their lifestyle — people who are more weight conscious, calorie conscious, or living with diabetes. Others just want to enjoy their parties and celebrations without the guilt of taking too much sugar,” he explained.
Mr. Dey added that the company was inspired to create Bel Cola Zero Sugar to ensure that everyone can enjoy the refreshing taste of Bel Cola, regardless of their dietary preferences or health conditions.
The lively launch event featured thrilling performances from DWP Academy and Kwasi Amewuga, with several popular influencers in attendance to grace the occasion.
With this launch, Blow Group of Companies continues to strengthen its position as a leading brand in Ghana’s beverage industry, combining innovation, inclusivity, and customer care to meet the changing needs of consumers.
