Founder of the Regal Film Festivals and Awards (REFFA), Selassie Ibrahim, has expressed concern about the growing influence of artificial intelligence (AI) in filmmaking, warning that the technology could threaten the livelihoods of several professionals in the creative industry.
The filmmaker believes the rapid advancement of AI tools and their increasing application in film production could push many industry players out of business, particularly those who lack the technological skills and resources required to adapt to the changing landscape.
Speaking in an interview with Joy FM, Selassie Ibrahim described the development as alarming, noting that while artificial intelligence presents new opportunities for creativity and production, its growing adoption could create significant challenges for people whose livelihoods depend on traditional filmmaking processes.
“For me, AI is very alarming. It is very worrying because it might throw a lot of people out of business. It is not everybody who is technologically inclined to use AI. So if you don’t have what it takes to use AI, it means you are going to be out of business, which is very worrying.
“It breaks my heart, but that is what technology has brought to us. So we just have to up our game. But we still have people who want to watch the content we create so, like I said, we have to up our game.”
