The president of the Ghana Music Right Organization (GHAMRO), Rex Omar, says the quality of music production has witness significant improvements in recent times.
The musician, after comparing different eras in music production, concluded that conditions have greatly improved.
The present developments in the music business, according to Mr Omar, have elevated it much above what it was a few years ago.
Rex Omar claimed that the music business has grown as a result of globalization in an interview with Amansan Krakye on Kastle FM. He continued by saying that it has given many musicians the opportunity to earn money and gain exposure for their songs.
“Because of globalization, there are open doors. If people approach it with a business mind, they can make money,” Rex Omar said.
He also pointed out that the majority of Ghanaian musicians spend their entire career on the rewards and money they would receive rather than on creating outstanding songs. He counselled artists to make professional investments.
“It is also capital intensive, so you cannot just get in and depend on good music. It doesn’t work now. You must have your requisite capital, marketing strategy, marketing plan, and everything and if you have the know-how, you can succeed. So it is better than before, but then it is also more capital intensive, and you have to understand the business aspect,” he said.
