Ahead of the inaugural Guinness Accravaganza, a multi-artsy experience celebrating all things black and magical in Accra, Guinness hosted 150 creative and cultural practitioners for a thought leadership discussion on “Leveraging Entertainment and Culture to Drive Tourism, and Fuel Accra’s Creative Economy.”
The event, held at the all-new Barndoor Beer Garden on September 20, 2023, featured seasoned enablers across Ghana’s tourism, creative, and cultural industries, including PaJohn Bentsifi Dadson (founder Bentsifi/Native Adventures), Abdul-Samed Sadiq (Digital, Ecommerce, and Culture Manager at Guinness Ghana), Anabelle Mckenzie (Director, Year of Return), Kennedy AgyapongJr (Co-founder, Afrofuture), Mariam Agyeman-Buahin (Founder, Let She Go), and Sadiq Abdulai Abu (Founder, 3Music TV | Full Circle Management).
Moderated by Benjamin Offei-Addo, the panel members reviewed the immense potential of Accra’s creative economy and how it can be leveraged to change narratives and shift paradigms.
Mr. Roland Ofori, the Guinness Head of Breweries, delivered the keynote speech, reiterating the need to unite thought leaders through events such as the Guinness Black and Bold conversations to pay homage to the blend of tradition and innovation that defines Accra and foster collaborations for the sustained future of the capital’s creative economy.
The Black & Bold Conversations also featured immersive experiences such as Paint and Sip, where guests painted the Guinness Harp in different sizes and colours, the football header challenge, and Guinness food pairings.
On Monday, September 25, 2023, Guinness will host 150 of Ghana’s most influential social media personalities at the Jamestown Coffee House, Nyaniba, from 6 pm to 11 pm.
The Guinness Influencer soirée promises to give the guests the ultimate Guinness sensorial experience, igniting their sense of taste, smell, touch, sight, and hearing in anticipation of the highly awaited Guinness Accravaganza on September 30, 2023.
Tickets for Guinness Accravaganza are out via the official website: www.accravaganza.com and short code 92060*00#.
