The Kwame Nkrumah Mausoleum on March 28, hosted the Annual African Music Business Dialogue and Showcase, organised by musician and industry advocate Trigmatic.
The event, themed “African Music Business Dialogue and Showcase 25,” brought together music executives, artistes, artiste managers, and music enthusiasts to discuss the music industry’s evolving landscape.
The Zimbabwean Ambassador to Ghana was among the attendees, highlighting the event’s regional importance.
The event began with Trigmatic outlining its objectives before leading a roundtable discussion on critical industry topics, including:
– Intellectual property and copyright
– Royalties, streaming, and digital distribution
– Music publishing and contracts
– Legal protection for African musicians
These discussions provided attendees with practical insights into navigating the modern music business.
Event executive Ruddy Kwakye shared strategies for artists to maximize revenue and visibility through live events. Hassan Beiruty then introduced Ditto Music’s distribution services, explaining how Ghanaian artistes can expand their global reach through digital platforms.
Music, Film, and Cross-Industry Collaboration
James Gardener spoke on music’s role in film globalisation, demonstrating how soundtracks drive cultural exchange.
Nana Asihene and Albert Sarpong discussed “Music & Film: Building Cross-Industry Synergies in Africa,” emphasizing the need for stronger collaboration between Ghana’s music and film industries.
Trigmatic announced the Afro International Music Festival, a celebration of Ghanaian music to be held along the Ada Coast. The festival aims to showcase local talent while attracting international audiences.
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