Ghanaian YouTube personality, vlogger, and digital media influencer Berthold Kobby Winkler Ackon, popularly known as Wode Maya, has issued a call to action, urging Ghanaians to champion local tourism as a catalyst for economic growth.
Speaking at the launch of the Black Star Experience on Thursday, May 1, he emphasised the transformative power of retaining tourism revenue within local communities.
Wode Maya stressed that by prioritising local tourism, communities can retain economic benefits, generate employment, and promote sustainable development.
He also highlighted the crucial role of tour guides, noting that “80% of the time, you have to be a tour guide” to effectively showcase the beauty and culture of African destinations.
“I think it’s about time we promote local tourism because it’s good for the local economy,” Wode Maya further stated. “The money is what you can do for the local economy. If you’re a tour guide, organise local tours. Keep on planning and promoting local tourism, it’s about time.”
Cultural Dance Performance at the Black Star Experience Launch#GhanaWeekend#BlackStarExperience pic.twitter.com/fwDuKSTLSD
— Ghana Weekend (@GhanaWeekend) May 1, 2025
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