Renowned Ghanaian DJ turned pastor, Victor Kpakpo Addo Jnr, popularly known as Azigiza Jnr, has shared his thoughts on the growing trend of public feuds, or “beefs,” in the entertainment industry.
Speaking in an exclusive interview with GhanaWeekend, the former top African DJ noted that while disputes among artistes are not new, the rise of social media has intensified their impact.
“In our time, there were beefs in the industry but it wasn’t out there,” he explained. “There was no social media. But now, whatever you do, social media takes it and takes it into another level.”
Azigiza Jnr acknowledged that disagreements are inevitable in the industry and even pointed out the existence of “healthy beefing,” where artistes challenge each other creatively.
However, he warned against taking things too far. “Beefing will happen. There’s something we call healthy beefing , it happens. But beefing into juju, beefing into killing ,e no dey make sense,” he said.
Azigiza Jnr, who was a major force in African entertainment in the 1990s before turning to ministry, urged artistes to focus on positive rivalry that pushes the industry forward rather than destructive conflict.
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