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AFRIMMA Awards: Wendy Shay credits Tracy Shay for “Too Late” viral success

Citizen Kafui by Citizen Kafui
January 12, 2026
Reading Time: 3 mins read
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Wendy Shay has publicly acknowledged the contribution of young dancer Tracey Shay for her role in making the hit song “Too Late” go viral during her award speech at the 9th AFRIMMA Awards.

While accepting the Best Female Artiste West Africa award at the prestigious ceremony held in Lagos Nigeria, Wendy Shay took a moment to thank god and also highlight the impact of digital creativity in today’s music industry.

She credited Tracey Shay’s viral dance on her hit song too late as a key factor that helped propel “Too Late” to viral status across social media platforms.

The recognition underscored Wendy Shay’s appreciation for young creatives who contribute to the success of music beyond the studio.

The moment also highlighted the growing power of dancers and content creators in shaping music trends, particularly in the era of short-form video platforms where choreography often drives song popularity.

Wendy Shay’s acknowledgment added an emotional and inspiring touch to the night, reinforcing the message that behind every viral hit is a community of creatives whose efforts deserve recognition.

 

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