The issue of Ghanaian musicians breaking boundaries has become the bane of the music industry, as people keep diagnosing the real causes of this challenge.
Speaking to the matter, the Member of Parliament for the Ningo-Prampram, Sam George told Nana Aba Anamoah on Starr Chat that one of the surest ways of going international is for the musicians to use the English language in the songs.
He also urged Ghanaian musicians to add marketing value to their craft to enable them to be recognized on global platforms.
“Our music is too local and should be fused with a bit of English to capture international interests like the Burnaboy’s and Wizkid’s. For music to win a Grammys, it does not only need to be danceable or with good lyrics but rather with proper music marketing structure. Our artists are comfortable cooking ‘wicked beats. and put on dope lyrics but do not focus on marketing the music,” he noted.
The member of parliament reiterated that African songs winning international awards are local with a lot of English lyrics that resonate with the larger continent.
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By: ghanawweekend.com
