Prolific radio presenter, disc jockey, and MC Stephen Frimpong Ansu popularly known as DJ Toxic has addressed a major issue affecting Ghana’s music industry.
According to him, the rush for new songs is killing the music industry, making most older musicians irrelevant in the industry.
DJ Toxic stated on his social media that, in the past, artists would release songs or albums once every year or two, allowing the songs to perform at their peak, but the narrative has changed.
Even though there are new dynamics, he mentioned that the intervals at which musicians release songs have changed the consumption status.
“Most new tracks achieve hit status but generate such little impact because the general populace is always looking for new releases of artists, so a song released in less than 6 months becomes an old song,” he explained.
He emphasized that at events, people always look forward to releases between three months and a week because most artists these days are in a hurry to release songs.
He stressed that due to a lack of industry structures, inexperienced Dj’s have flooded the system, and most of them feel you become the best when you are the first to play new releases.
DJ Toxic, on the other hand, advised new artists to give their songs time to digest before releasing new material.
By Christopher Agbodo Ranson aka Virgin Blogger
