Popular entertainment digital creator, Eric Agyapong-Mensah, who is fondly called Eric Toscar has been appointed as the new Artists And Repertoire (A&R) manager by Lynx Entertainment.
He will specifically be overseeing the career of their new promising artiste, St. Lennon.
With an impressive track record and diverse experience in the music and entertainment industry, Toscar’s addition to the team is set to elevate St. Lennon’s career and further solidify Lynx Entertainment’s position as a leading force in the Ghanaian music scene.
Eric Toscar brings a wealth of experience to Lynx Entertainment, having held key roles in various prestigious projects and organizations.
His career began in the early stages as an Entertainment Prefect at Nkawkaw Senior High School, demonstrating his leadership and passion for entertainment from a young age.
He quickly rose through the ranks, making significant contributions to the industry from his time well in school.
Toscar’s journey in the music industry includes pivotal roles such as Talent Relations Officer at Muse Africa, Hospitality Manager at Afronation Ghana in 2019, and a production member for all five editions of the 3Music Awards.
His project management skills have also been showcased at the Wildaland Festival and during Amerado’s “My Motherland Concert.”
Additionally, his involvement in the Afua Asantewaa Singathon Guinness World Record attempt and Black Sherif’s “Zaama Disco Concert” highlights his ability to manage and execute large-scale events successfully.
Eric Toscar has also managed and worked closely with several notable Ghanaian artistes. He was the road manager for Wisa Gried from 2016 to 2018, a period during which Gried’s hit “Ekiki Mi” gained widespread acclaim.
He also managed Apaatse and served as the road manager for Malcolm Nuna.
As a team member for Black Sherif, Toscar contributed to the artiste’s rapid rise in the music industry.
Throughout his career, Toscar has achieved significant milestones that underscore his capabilities and dedication.
At the Afronation Festival Ghana in 2019, he successfully managed the Artistes Village, catering for top African music giants such as Burna Boy, Wizkid, Stonebwoy, Davido, and Shatta Wale.
His role as Assistant Project Manager for the Wildaland Festival in 2021 further cemented his reputation, with the festival featuring performances by Davido, Stonebwoy, Sarkodie, Adekunle Gold, and Ruger.
Toscar’s expertise extends beyond music festivals; he has organized and produced over 10 comedy shows in Ghana, featuring comedians like OB Amponsah, Lekzy DeComic, and Jeffrey Nortey.
His project management skills were also evident in the successful execution of album listening events for Kuami Eugene’s “Son of Africa” and Kweku Smoke’s “Snoop Forever.”
In his new role at Lynx Entertainment, Toscar aims to leverage his extensive experience and passion for music to shape the career of St. Lennon.
Reflecting on his vision, Toscar shared, “I envision myself playing a key role in shaping the career of my new artiste St. Lennon and helping Lynx Entertainment achieve their creative and professional goals, making a lasting impact on the music industry.”
Toscar is both excited and honoured to take on this new challenge. “I’m thrilled to be working with a talented artiste like St. Lennon and having the opportunity to contribute to his success. I’m also feeling a sense of responsibility, knowing that my decisions and guidance will significantly impact his career.
I’m eager to learn and grow alongside the artiste, navigating the ups and downs of the music industry together. Overall, I’m ready to put my skills, experience, and passion to work, helping the artiste achieve his dreams and making a meaningful impact in the music world.”
With Eric Toscar at the helm as A&R Manager for St. Lennon, Lynx Entertainment is poised for continued success.
Toscar’s proven track record, industry expertise, and visionary approach promise to usher in a new era of creativity and achievement for both St. Lennon and the entire Lynx Entertainment roster.
