Influencer and content creator Gisela Amponsah has shed light on the business side of content creation, disclosing that nearly everything she posts online is sponsored.
Speaking in an interview on the YouTube show Talk to Kula, hosted by Headless YouTuber, Gisela disclosed that about 90 percent of her content across platforms, especially TikTok, is paid for.
“When people are consuming content on the internet, they fail to remember that whatever the person is posting is probably paid for,” she said. “On my TikTok, almost like 90% of my posts are paid for. I don’t post for fun.”
She explained that her transition from casual posting to full-time influencing has reshaped how she approaches content.
“I used to do that, but now I don’t have time to be posting for fun,” she noted. “Whatever I post, I’m being paid for—except maybe my YouTube weekly snippets.”
Gisela also stressed that even content that appears spontaneous or lifestyle-driven is often backed by brands.
“The way I have chosen to create my content, I like to create content in the most organic form so that you even miss the fact that it’s an ad,” she said. “But that’s what people don’t understand.”
Reinforcing her point, she added, “Whatever I post is being paid for. I’m being paid to post my swimming lessons,” highlighting how even personal activities can become monetised content.
She cited brand collaborations as a major driver of her income, including partnerships with companies like Vaseline. “After I got the car, Vaseline sent me a box and I did an unboxing video—that is not free,” she clarified.
Gisela further disclosed that brands sometimes fund entire experiences.
“When I went to the Tecno shop to talk about their promos, I was paid,” she said. “When I went to London for a Tecno video shoot, the whole trip was fully paid for.”
Summing it up, she stated plainly: “You’d be there thinking, ‘Where is she getting the money from?’ Whole time, everything I do is sponsored… almost everything I do is sponsored.”
Her remarks come amid ongoing discussions about influencer earnings, particularly following scrutiny over her recent car purchase, offering a clearer look into the structured and lucrative world of digital content creation.
