The European Union Ambassador to Ghana, Rune Skinnesbach, has underscored the importance of culture and heritage in national development, describing them as powerful tools for economic growth, social cohesion and preserving identity.
Speaking at the launch of the EU-funded Sankofa II Project in Accra on Thursday, May 21, he said culture and heritage should not be viewed as luxury products but as essential elements that contribute to sustainable development.
“Culture and heritage are not luxury products, they are a catalyst for economic growth, for social cohesion, and for the preservation of identity in a rapidly changing world.”
According to the ambassador, the European Union’s support for Ghana’s cultural and creative sectors goes beyond appreciating artistic works and is rooted in the belief that culture has the ability to transform communities and create economic opportunities.
He noted that through Sankofa II and broader Africa-Europe cultural partnerships, the EU intends to strengthen Ghana’s cultural and creative industries by creating opportunities for artists, curators and institutions to grow and thrive.
The ambassador added that cultural exchanges between Africa and Europe remain crucial because they encourage dialogue and help bridge divides among people and communities.
He also highlighted the economic potential of the sector, saying investment in heritage and creative arts can help rejuvenate local economies, boost tourism and create jobs for entrepreneurs and young people.
“Heritage, culture and creative arts have the power to amplify voices, nurture talent, and elevate communities — both socially and economically,” he said.
Referencing Ghana’s role in recent global conversations on reparatory justice, he said the country’s cultural heritage has once again demonstrated its relevance on the international stage, particularly following Ghana’s leadership during discussions at the United Nations.
He stressed that the broader goal remains ensuring that arts, culture and heritage are accessible to all Ghanaians and not reserved for a select few.
“Culture is not only for the benefit of the few but should be accessible to Ghanaian society as a whole – including its young people,” he added.
The Sankofa II Project is expected to support Ghana’s heritage and creative ecosystem through institutional support, partnerships, training opportunities and initiatives aimed at preserving and promoting cultural assets.
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