Kidi and Kuami Eugene have denied knowledge of the practice of bribing radio disc jockeys to influence the choice of songs in their playlists.
Speaking in an interview with Ghana Weekend TV, the Lynx Entertainment artistes said they are neither familiar with the term nor what it purports to portray, in spite of their over 5-year experience in the Ghana music industry.
The two however admitted that their record label sends gifts to media organizations during festive occasions.
View this post on Instagram
Payola, coined from ‘pay or lose airplay’, is a practice where radio disc jockeys and presenters are influenced by money or other items to play songs they would not ordinarily have added to their playlists.
The emergence of social media has transformed the mode of music promotion.
Kuami Eugene and KiDi will perform in London on 6th March 2022 at the 2,750 capacity Indigo at the O2.
By: Lord Kweku Sekyi | Ghana Weekend