Warner Music Group has announced a partnership with Small World Records, an independent label and publisher founded by Ghanaian entrepreneur SmallGod.
Small World Records will collaborate with Warner Music, ADA and Warner Chappell Music to help advance the careers of its artists and writers.
SmallGod, who has experience in marketing, promotion and A&R, will continue to lead Small World’s operations in the African music scene with added support from WMG.
The first release under the new partnership will be SmallGod and Black Sherif’s “Fallen Angel.”
“Our mission at Small World Records is to amplify the voices of Africa and its diaspora,” said SmallGod, whose first venture into the music industry was running the Ghanaian nightclub Basement.
Through the club, he built relationships with many artists and started managing Black Prophet before signing J-Town.
He continued, “This resounding partnership with Warner Music Group will help deliver this mission by empowering emerging African artists, breaking boundaries, and resonating across continents. Together, we aim to compose a symphony of boundless diversity, innovation, and passion, uniting cultures through the universal language of music with the core being from Africa.”
Before the launch of Small World Records, SmallGod launched and ran his own independent record label and publishing company, Nasecworld. Outside of music, the multi-hyphenate also leads several fashion collaborations with brands from all over the world.
Max Lousada, CEO of Recorded Music, Warner Music Group, added: “SmallGod is a brilliant tastemaker, marketeer and visionary, and working with him will allow us to champion the incredible African talent he discovers.
We will work with his artists to give them the support and services they need to break onto the world stage.”
