United Bank for Africa (UBA) Ghana has contributed over US$100,000 to the creative industry in Ghana.
The bank’s Lifestyle and Entertainment channel REDTV has produced thirteen episodes of a series titled ‘Public Figure’ which is to be aired on YouTube on May 19, 2021.
The official premiere of the series was launched at the Kempinski Gold Coast Hotel in Accra where excerpts of the first episode were shown.
The series which was shot, produced and performed by Ghanaian cast and crew was directed by the award-winning Eddie Sedor.
In a speech, the Minister for Tourism, Culture and Creative Arts, Hon. Dr. Ibrahim Mohammed Awal hailed UBA Ghana for the great initiative and also encouraged other financial institutions to use their means to mimic such notable deeds.
He said “When I heard of the US$100,000 UBA Ghana has invested in the Ghanaian creative art industry through this series, I was happy about the entire initiative and its benefits to the movie industry. Such is the holistic growth that the creative arts and tourism sector in Ghana needs and I believe its impact has the potential to transcend into the tourism sector and the country at large”.
He also emphasized on the impact COVID-19 has had on the tourism and creative arts industry and commended UBA for starting such an initiative since it will not only revive the tourism and creative arts sectors, but will also create job opportunities in the country.
The government and indeed my ministry believe that such support schemes through the participation of the private sector, is an investment that will yield benefits to the tourism and creative art sectors and change our economy which will eventually lead to the Ghana Beyond Aid Agenda, he added.
Managing Director and Chief Executive Officer of UBA Ghana , Mr Olalekan Balogun added that UBA as a lifestyle bank wants to provide great contents for its customers and Ghanaians at large in addition to banking. He praised the director of the movie for capturing the ills in the society, saying the series is a reflection of what is happening in society and advised leaders not to use their powers negatively.
The series includes popular actress and presenter Naa Ashokor Mensah Doku, Van Vicker, Dela Seade, Aaron Adatsi, Cecilia Anno-Barnieh, Daisy Little among others.
Public Figure narrates the life of a young lady who quits her corporate job due to several demands by her boss and decides to settle in the celebrity space.
Through the support of this series, United Bank For Africa has contributed over US$100,000 to the Creative Art Industry in Ghana.