Students at the Ghana Communication Technology University (GCTU) Business School have described the “From Classroom to Boardroom: Marketing in Action” event as a valuable and eye-opening experience, offering them practical industry insights and essential skills to navigate their future careers.
In today’s fast-evolving job market, theoretical knowledge alone is no longer enough. Recognising this, the GCTU Business School organised an event to bridge the gap between education and industry, equipping students with real-world insights and practical skills to navigate the corporate world.
The event, which focused on problem-solving, personal branding, and career preparation, featured seasoned industry experts, including Frema Adunyame, Head of Events and Partnerships at Citi FM and Channel One TV; Mwin Norbert, Marketing Manager at Bel Beverages; Shiela Frimpong, Deputy Communications and Commercial Director at Ghana Atomic Energy Commission and Richard Asante Amoah from StanGroup.
Their discussions emphasised the importance of identifying and solving problems, building a personal brand, and preparing for career opportunities in marketing.
For many students, the event was more than just a seminar, it was a transformative, eye-opening and invaluable experience. The emphasis on practical skills, career strategy, and industry readiness left a lasting impact, inspiring students to take proactive steps in shaping their future.
With a powerful blend of expert knowledge and actionable advice, “From Classroom to Boardroom: Marketing in Action” was more than a learning opportunity, it was a launchpad for future business leaders and marketing experts, empowering students to step confidently into the professional world.
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